Analysis and Consultation
Executed several high level marketing analysis, production and consultation projects for several Aflac corporate divisions in the Aflac Headquarters in Columbus, Georgia.
Worked with Aflac Corporate Marketing on the following projects:
- Digital Marketing Analysis – Recommended Marketing Metrics Strategy integrating online marketing metrics and traditional marketing metric sources
- Email Vendor Selection – Performed Technical Requirements Analysis, collected requirements across departments, researched and presented conclusions choosing ExactTarget.com
- Email Campaigns – Executed Email campaigns targeting internal and client audiences
- Digital Strategy Consultation – Helped Aflac Marketing Stakeholders understand their opportunities and challenges unique to their brand and digital marketing